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This, That, and the Other...
Web video opens a new form for scholars looking to participate in an increasingly visual culture. Big Think™, a new Web site, hopes to be "a YouTube for ideas." The site offers interviews with academics, authors, politicians, and other thinkers. Most of the subjects are filmed in front of a plain white background, and the interviews are chopped into bite-sized pieces of just a few minutes each. The short clips could have been served up as text quotes, but Big Think believes video is more engaging.
YouTube™ wants to be a venue for academe also. In the past few months, several colleges have signed agreements with the site to set up official "channels." The University of California at Berkeley was the first, and the University of Southern California, the University of New South Wales, in Australia, and Vanderbilt University soon followed.
YouTube was surprised by how popular the colleges' content has been. Lectures are long, after all, while most popular YouTube videos run just a few minutes. Yet some lectures on Berkeley's channel scored 100,000 viewers each, and people were sitting through the whole talks.
Learn more about the growing popularity of Web video lectures at http://chronicle.com/free/2008/01/1159n.htm.
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