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| April 26, 2011 - Edition 601 | ||||
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Ever visit a website and been trapped in one rabbit hole after another as you search for information that seems almost deliberately hidden? A survey conducted last year by consulting firm Noel-Levitz indicates that such an experience is fairly common among college-aspiring high school students. According to the survey's results, about a quarter of students end up not applying at a given college because Web pages are confusing or information buried deep in the website. To ensure against these frustrations, more colleges are turning to web analytics — online tools for tracking what pages are viewed, for how long, and whether users fail or succeed in their searches. After evaluating their sites, some schools then revise them, designing a user experience geared to lead students smoothly through the admissions process. A Chronicle of Higher Education article takes a closer look at a few such college websites. Note that some Chronicle articles are available only by subscription. |
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Did someone forward you this message? Click here to subscribe to Shoptalk. If you no longer wish to receive mailings, click here. | View our PRIVACY POLICY. Contributors to this edition: Felicia Anthony, Rob Davenport, and Art Martinez. Edited by TG Communications and Policy and Regulatory Affairs. Designed by TG Communications. Shoptalk is published by TG. Unless specifically noted, the policies and procedures outlined in Shoptalk are TG's and may not reflect the practices of other guarantors or ED. © 2011 Texas Guaranteed Student Loan Corporation. |