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| August 16, 2011 - Edition 617 | ||||||
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Surveys offer a good way for gathering hard data on how students feel about campus services, not to mention coursework and campus culture. However, students tend to be an over-surveyed demographic, and so response rates hover on the low side, according to many college officials. To boost rates, schools are borrowing a page from marketers and offering incentives, including coupons to local retailers, a chance to win high-dollar electronics, and even money. Some schools are turning survey results into a sort of "We asked, you said" PR initiative in order to show that student opinion matters. For example, schools may canvas students regarding how they feel about campus food or services at the local student union. Changes resulting from feedback then get promoted in a communications campaign. Read this Chronicle of Higher Education article to find out how to make the student survey process more effective. Note that some content in the Chronicle is available to subscribers only. |
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Did someone forward you this message? Click here to subscribe to Shoptalk. If you no longer wish to receive mailings, click here. | View our PRIVACY POLICY. Contributors to this edition: Felicia Anthony, Rob Davenport, David Garza, Art Martinez, and Kristina Tirloni. Edited by TG Communications and Policy and Regulatory Affairs. Designed by TG Communications. Shoptalk is published by TG. Unless specifically noted, the policies and procedures outlined in Shoptalk are TG's and may not reflect the practices of other guarantors or ED. © 2011 Texas Guaranteed Student Loan Corporation. |